PROCESS
I conducted multiple UX workshops with the client team comprised of marketers and engineers to carve out high-level personas and learn more about their paid members, offerings, business goals as well as key challenges that they faced. During these sessions, I lead co-create sessions and fostered discussion and debate to drive ideation and challenge technical constraints due to the data-heavy nature of the organization's back-end.
As a group, we mapped out the various user journeys and we collaborated in a lean and iterative process that consisted of whiteboard sketchs, card sorting, prototyping and internal testing to drive consensus as well as direction.
The unique aspect of this launch is that beyond re-designing a CMS website for their members and prospective visiters, we were also going to launch a web app for their historic locations, where visitors would interact with tethered touch-screen devices or use their smartphones to learn more about the unique characteristics and history of the property from the original owners architectural plans to the history of the family that it was built for and how they used the house during their time period.
The user iterface was designs for this process had to be scalable to accomodate both the website and web app, as such I architected a UI pattern library that was built on a modular, CMS framework that consisted of responsive components that could handle multiple content types, layout configurations and functions.
