PROJECT TITLE
DraftKings Live Article Viewer

ROLE
Lead Product Designer & Manager

PLATFORMS
iOS
Android
Web

TIMELINE
Summer 2017

OVERVIEW
One of our top priorities post-MVP launch was to create a robust article reader experience that would enable us to string together multiple articles of the same content type and sport of interest.

The value for our users was that you would be served relevant content that mattered for your fantasy research for upcoming matchups. As a user, if you're on the hunt for the best positional matchups for an NFL slate, you would get an in-depth analysis breakdown for the juiciest targets for the incoming week.

Product Feature

ARTICLE READER

BUSINESS GOALS
• Increase content viewership & recirculation
• Cross-sell into gaming products
• Increase advertising viewership

USER GOALS
• In-depth editorial content for fantasy sports
• Analysis content to determine best positional matchups
• Aggregated content for continued reading

PROBLEM STATEMENT
How can users consume editorial content that is relevant to their upcoming DFS contests?

PROCESS
This feature was our first step towards content personalization for not only editorial, but also live video streams and trending news in future iterations.

My process included a variety of co-create exercises with the product team, in addition to creating user flow diagrams, wireframes, rapid prototypes all the way down to final UI and interaction designs.